Edgewise CRM

Built for residential new construction, easy to use, and automatically integrated with the rest of Edgewise.

Built for residential new construction

All the features you need, without the bloat / complexity of the ones you don't.

Visibility and accountability

No more sales black-holes. Seller Central gives you full visibility into all communications (or lack thereof), viewer-lead-buyer conversion rates, and negotiations. You'll know exactly if and when your leads are going stale.

Invite the whole team

Edgewise is built for collaboration. Edgewise does not charge seat licenses, so the whole team can participate. You can even invite outside organizations like your partner agencies, and assign them restricted permissions.


Automatically integrated with the Edgewise Analytics Engine. You'll know what leads are coming back, and how engaged they are. Enabled notifications for recently active leads.


Email, SMS and chat are all built into the Edgewise CRM. All messages are tracked, and threaded into a conversation. Log in at any time to see the entire communication flow.

Automated lead nurtuing

Edgewise will send automatic "drip" communications to keep prospects engaged with your projects. For example, emails will go out to a project's leads when the construction status is updated, new units are released, or new promotions are created.

Automated reports

Emailed weekly and monthly reports give insight into viewer, lead, and buyer activity per project, and across the entire organization. No more chasing down vague sales reports with inactionable data.

Inventory management integration

The Edgewise CRM automatically integrates with our inventory management. Users seamlessly move from anonymous viewer, to project lead, to unit buyer.

Buy Now integration

The Edgewise CRM automatically integrates with our Buy Now feature. Manage reservations and offers right in Seller Central.

No additional cost

The Edgewise CRM is included in the monthly project subscription.

Sell homes your way

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